Users will soon have a fresh option that enables them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the company revealed that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread launch. This development coincides with a surge in AI-generated material, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A considerable share of this output is considered mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, including computer-generated images to science explainers, and we want to provide users the power to adjust the amount of that, depending on their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its app tagged as made with AI. Collectively, more than 100 million media items are added to the service every day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI-generated videos they watch by opening the topic control feature in the application and selecting the AI content topic. Additional categories that can already be adjusted under the tool include current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige creators to tag lifelike AI-generated content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the service will henceforth apply an AI-generated tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to stop users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for specialists and organizations to create informative material about ethical AI use. This project will benefit educational bodies focused on training programming and robotics.
Platform Protection
TikTok has justified its content review process, amid discussion over proposals to lay off a large number of safety staff in the UK. It is planning to cut 439 jobs in its user protection team in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but AI can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. The platform stated a notable drop in disturbing and violent content seen by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
